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Andreas Bayerl 

Assistant Professor in Marketing

I am Assistant Professor in Marketing at Erasmus University (Erasmus School of Economics). Prior to this role, I spent a year as a Postdoctoral Researcher in Israel at Reichman University and Ben-Gurion University of the Negev. My academic journey started with a PhD at the Graduate School of Social and Economic Sciences (GESS) at the University of Mannheim, which I completed in 2022. 

Reseach Interest

Research Interests and Methods

  • User-Generated Content (UGC)

  • Employee-Generated Content (EGC) 

  • Influencer Marketing

  • Big Data Analytics

  • Text Analysis

  • Machine Learning

  • Computer Vision

  • Field Experiments

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