* Titles are changed in order not to jeopardize the blind peer review process
"Revenue Generation through Influencer Marketing" (click here)
with Maximilian Beichert, Jacob Goldenberg and Andreas Lanz
Status: Forthcoming at Journal of Marketing
Best Paper Award (Graduate School of Economic and Social Sciences)
Best Student Paper Award (WISE Conference 2022)
"Day-of-the week effects in online reviews"
with Verena Schoenmueller, Jacob Goldenberg and Florian Stahl
Status: Under second-round review at Journal of Marketing Research
"About the gender of online reviewers"
with Yaniv Dover, Hila Riemer and Danny Shapira
Status: Invited for revision at Nature Human Behavior
"Online employer reviews, wage and a company's employer brand"
with Jacob Goldenberg, Danny Shapira and Florian Stahl
Status: Rejected at Management Science
EARLY-STAGE WORKING PROJECTS:
"Self-Selection in Online Reviews as it Unfolds"
with Ann-Kathrin Polenz, Yaniv Dover and Florian Kraus
"Online Opinions by minorities/majorities - Whose opinions are appreciated online?"
with Ann-Kathrin Polenz, Asael Sklar and Florian Kraus
"Unethical firm behavior and online employer reviews"
with Andreas Hamann and Lars Gemmer
"Contented Cows give more milk? Innovation and employee satisfaction"
with Lennart Reissner and Arnd Vomberg
with Lev Muchnik and Inbar Kinarty
Freelance Consulting Projects
Development of an employer branding strategy for a pharmaceutical company
Digital Customer Experience project for a German mobile network operator
Customer satisfaction survey at a German bank chain
Development of a co-branding strategy for a German consultancy
Expansion Strategy for a rim manufacturer
Judicial expertise for a legal proceeding of a beauty brand
Judicial expertise for a multinational technology company